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We’re all experts! Overestimating our expertise.

We’re all experts! Overestimating our expertise.

Over the last few months we have been talking a lot about our behavioral quirks and how they can impact our decision making, especially when it comes to our financial life.  An interesting one from the field of psychology is the Dunning-Kruger Effect. The...
The Sunk Cost Bias – To Far to Turn Back

The Sunk Cost Bias – To Far to Turn Back

Happy 4th of July!!  We hope you enjoy food, family, friends, and fireworks today.  Before we head out for some fun, we thought we’d share one final addition to our series on behavioral finance.  This week is devoted to the Sunk Cost Bias / Fallacy. The Sunk...